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From suit up to sun down, soak in trailblazing interiors, bar-raising cocktails, mouth-watering dining experiences and exhilarating music & events programming; all overlooking the hustle and bustle of the streets of Soho below.

What lies behind the shimmering veil? Sneak inside and be prepared to be mesmerised. W London introduces a new disruptive scene that invites you to be yourself or…lose yourself. With a stunning design inspired by the vibrant plurality of the Londoner, The Perception bar and lounge showcases the multiple sides of every personality: the dark and the light, the playful and the serious, the substance and the sparkle, the bold and the witty.

Here, forget what you thought you knew. The lines are blurred, the game constantly changes and convention is turned on its head. Get enlivened and enlightened through unexpected sensory experiences that will defy you perceptions and transport you into a bolder mindset.
The Perception Bar W Lounge
The Perception Bar DJ booth

Practical Information

The dress code of The Perception is smart casual. Active wear, fitness trainers, walking shoes, hiking shoes, rubber boots and flip-flops are not permitted.
Under 18 are not allowed in the bar and restaurant after 9 PM. Proof of age identification may be requested upon entry.

We reserve the right to refuse entry and remove customers who don't comply with the health and safety legislation or our licensing requirements. This shall be at the sole discretion of our trained and experienced hosts and staff.

Please note that entry after 10pm requires photo ID (passport, drivers license or ID card). Without ID, entry will be denied.


Following government advice we will operate a table service policy only. All staff will wear face masks during service.


We welcome table bookings or walk-ins, however table bookings are recommended at the weekend. Following government advice, we seat tables of groups of up to 6-people from two different households. For any larger groups please email us at:


Pets are not allowed in the bar and restaurant.

Please note on the weekend, last entry is at 12:00 am.
Group bookings need to be canceled within 48 hours or will be charged 50%.
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Perception Bar Call to Reserve: 0207 758 1060
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