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About Us

THERE ARE COCKTAIL BARS IN LONDON, AND THEN THERE'S THE PERCEPTION

Trailblazing interiors. Bar-raising cocktails. Indulgent dining and a programme of local sounds and events all overlooking the streets of Soho, moments from the cocktail bars in London Mayfair. Sneak inside The Perception and let yourself be mesmerised. The Perception introduces an atmosphere that sets itself apart from the cocktail bars in London you may already know. It's one that invites you to be exactly yourself. Inspired by the restless plurality of the Londoner, The Perception and W Lounge celebrate the multiple sides of every personality: the passionate, the playful, the audacious, and the polished. Every visit is an unexpected sensory experience designed to defy your perceptions and leave you with a bolder mindset.

We're open Sunday through Thursday from 11 a.m. – 11 p.m. and Friday and Saturday from 11 a.m. – 12 a.m. Come as you are.

The Perception - Gold Suit

Dress To Impress

A smart casual dress code is required at The Perception. Activewear, fitness trainers, walking or hiking shoes, rubber boots, and flip-flops are not permitted.

RESERVE

Know Before You Go

Age Requirement: At The Perception, guests under 18 are not permitted in the bar or restaurant after 9 p.m. Proof of identification may be requested upon entry.

Door Policy: The Perception reserves the right to refuse entry or remove any guest not in compliance with health and safety legislation or our licensing requirements at the sole discretion of our trained and experienced team. Please note that valid photo ID is required for entry after 10 p.m. (passport, driver's licence, or ID card). Come prepared, as entry will not be granted without one.

Table Bookings: Walk-ins are always welcome at The Perception. During weekends, we recommend securing a table in advance. For group bookings, reach us directly at ThePerception@whotels.com.

Pets: Well-behaved companions are welcome at The Perception, but we kindly ask to please keep them on a leash.

Last Entry: Please note that last entry on weekends is 11 p.m.

Cancellation Policy: Group bookings cancelled within 48 hours will incur a 50% charge. Reservations not honoured without advance notice to the team will be charged the full deposit.