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Make a toast, showcase your talent or host an unforgettable party at The Perception, a stunning multifaceted stage for any exciting occasions. Explore our desired spaces designed to reflect the 24/7 energy of both the W brand and the British capital. Make a toast or host an unforgettable event in one of our dynamic spaces. The Perception provides a dynamic, multi-faceted stage for unmistakable occasions, while our Studios, Screening Room and Extreme WOW-Suite provide versatile spaces. For all your individual, groups, and events reservations, please contact our
The Perception at W London - W Lounge


The W Lounge is all about flexibility. Semi-secluded from the rest of the bar, it can be reconfigured, connected to the Screening Room or fully separated. The W Lounge is the perfect space for standing cocktail receptions, networking events and provides a dramatic setting for dinners and lunches.

The atmosphere is created by a dark wooden floor and petrol leather booths arranged alongside the window whilst a large reading table - embellished with British pennies - can be arranged in different setups and forms the centre of the design.

Capacity: 68 seated, 100 standing
Ideal for: Seated dinners, cocktail receptions, networking events

The Perception at W London - Playback


This semi-private booth features curved sofas and a circular light track close off the booth from the wider lounge, giving an intimate atmosphere centred around the featured fire pit. The perfect space for smaller office groups, celebrations, and drinks.

Capacity: 20 seated, 25 standing
Ideal for: Smaller group events


The beating centrepiece of The Perception, where the classic English pub meets high-end cocktail bar. Two floor levels around the bar combine the comfortable lounge seating of the raised podium with the bar seating of the lower area where the party gets started.

The mix of marble tabletops and dark herringbone floors give the area a luxurious feel and provide the perfect backdrop for our mixologists to take the stage.

Capacity: 25 seated, 60 
Ideal for: Networking events



Inspired by the British punk era, the DJ booth has a look of its own with black leather and metallic studs forming the basis of the design. An exclusive VIP area behind the DJ can be used for party purposes. The music equipment can also be covered easily, transforming the space into a lounge area.

To finish things off, spherical light sculptures hang from the ceiling creating the ultimate party vibe and make the DJ booth the centre stage of the bar.

Capacity: 10 seated, 25 standing



Here, a leather sofa covered in bespoke print by French artist Lucas Beaufort follows the bird character of ‘Gus Gus’ creating meaningful connections. The print is amplified by the spherical mirror ceiling above it. At the back, an abstracted neon Union-Jack lights up the panoramic window.

Its colourful light has a filter-like effect on the glass, rose-tinting the view towards Leicester Square.

Capacity: 18 seated, 30 standing
Ideal for: Drinks receptions, cocktail parties



Lay down, get comfortable and sip your cocktail on the sofa’s pillows. This booth is all about the large oval day bed surrounded by small pouffes. Rich materials in pastel colours result in an elegant look whilst the ‘flying’ light bulbs hanging from the ceiling are something from a childhood dream.

Capacity: 8 seated, 20 standing
Ideal for: Cocktail parties.